Project Overview

Xtend Build & Design needed a digital presence that matched the quality of their work and made their offer easy to understand at a glance. We partnered with the team to define their market position, sharpen the message, and translate it into a premium website experience. Alongside the site build, we also created and managed their Instagram presence to keep the brand consistent across every touchpoint. The result is a cleaner, more confident platform that supports enquiries, showcases past projects, and gives the business a strong foundation to scale.

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Objectives

• Clarify the brand’s positioning and core services for a London audience
• Create a premium visual direction that reflects build quality and detail
• Improve UX so users can navigate quickly and find what they need
• Build a fast, responsive website that works across all devices
• Create a consistent content system for ongoing project uploads
• Launch an Instagram feed that supports trust, recognition, and enquiries

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Scope of Work

Our process covered strategy, design, build, and ongoing content support:

• Discovery and positioning: Understanding the market, competitors, and the client’s strongest differentiators
• Moodboards and visual direction: Defining typography, colour, layout, and imagery style
• UX planning: Site structure, page flow, and clear calls to action to drive enquiries
• UI design: Clean, premium layouts designed for scanning and trust building
• Website build: Responsive development, performance optimisation, and launch QA
• Content system: A structure that makes it easy to add projects and update pages over time
• Instagram setup and management: Visual consistency, post templates, and content direction aligned to the website

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Outcome

A premium, user-friendly website and a consistent Instagram presence that work together to build trust, showcase capability, and convert attention into enquiries.

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