works

XTEND

Draft & Deploy built Xtend Build & Designs website and Instagram, creating a premium, conversion focused presence for growth.

Client • 

XTEND Design & Build

Service • 

Website Design & Build

Date • 

March 12, 2025

Project Overview

Xtend Build & Design needed a digital presence that matched the quality of their work and made their offer easy to understand at a glance. We partnered with the team to define their market position, sharpen the message, and translate it into a premium website experience. Alongside the site build, we also created and managed their Instagram presence to keep the brand consistent across every touchpoint. The result is a cleaner, more confident platform that supports enquiries, showcases past projects, and gives the business a strong foundation to scale.

Objectives

  • Clarify the brand’s positioning and core services for a London audience
  • Create a premium visual direction that reflects build quality and detail
  • Improve UX so users can navigate quickly and find what they need
  • Build a fast, responsive website that works across all devices
  • Create a consistent content system for ongoing project uploads
  • Launch an Instagram feed that supports trust, recognition, and enquiries

Scope of Work

Our process covered strategy, design, build, and ongoing content support:

  • Discovery and positioning: Understanding the market, competitors, and the client’s strongest differentiators
  • Moodboards and visual direction: Defining typography, colour, layout, and imagery style
  • UX planning: Site structure, page flow, and clear calls to action to drive enquiries
  • UI design: Clean, premium layouts designed for scanning and trust building
  • Website build: Responsive development, performance optimisation, and launch QA
  • Content system: A structure that makes it easy to add projects and update pages over time
  • Instagram setup and management: Visual consistency, post templates, and content direction aligned to the website

Outcome

A premium, user-friendly website and a consistent Instagram presence that work together to build trust, showcase capability, and convert attention into enquiries.

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