Project Overview

We designed and built a premium website for Primland Residences, a luxury residential community set in the Blue Ridge Mountains. The site needed to feel calm, cinematic, and considered, while still guiding users towards the two key actions: explore availability and enquire. We focused on immersive storytelling, clear hierarchy, and a smooth browsing experience built for a high-consideration decision.

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Objectives

• Create a premium, editorial look and feel that lets the landscape and lifestyle lead
• Make “Availability” and “Enquire” clear next steps without feeling sales-driven
• Clearly separate the two offerings and help users understand the difference quickly
• Support long-form browsing with strong UX, pacing, and responsive performance
• Build a scalable platform for future listings, content, and updates

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Scope of Work

• UX and information architecture: defining the core user journeys and simplifying navigation
• Visual design system: minimal UI, strong typography, and a layout system designed for storytelling
• Page design: structured sections to present place, lifestyle, amenities, and the real estate offering
• Availability experience: clear listing cards, filtering, and a friction-free path to enquiry
• Build and launch: responsive development, performance QA, and clean templates for ongoing content

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Outcome

A premium, image-led website that balances emotion with clarity. Visitors can quickly understand the community, explore availability with confidence, and move seamlessly towards enquiry. The final site feels refined, easy to navigate, and built to scale.

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