Project Overview

Pimpan is a contemporary luxury brand for dogs, designed in Paris and made in Europe. We designed and built an ecommerce experience that feels premium, calm, and image-led, while still being simple to shop. The focus was on strong product presentation, smooth browsing, and a checkout journey that feels effortless across devices.

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Objectives

• Create a premium, minimal look and feel that matches a luxury fashion brand
• Make browsing feel editorial, while keeping the shop journey clear and fast
• Build an ecommerce system that supports categories, variants, and repeat drops
• Support international shoppers with language and currency options
• Introduce the brand story and materials without slowing down the path to purchase
• Add a bespoke service journey for custom pieces and atelier enquiries

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Scope of Work

• UX and site structure: Clear navigation across New Arrivals, Shop, Custom-made, and About
• Visual design system: Minimal UI with strong typography and generous spacing to let imagery lead
• Ecommerce build: Product listing, product pages, variants, cart, and checkout flow
• Product presentation: Lookbook-style layout and motion-led product previews to improve engagement
• International readiness: Multi-language and multi-currency switching for global customers
• Bespoke service flow: A simple step-by-step journey for custom orders and atelier appointments
• Brand storytelling: About and editorial sections to communicate materials, craft, and brand origin
• Customer support layer: Clear service access and contact options to reduce pre-purchase friction

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Outcome

A premium, fashion-forward ecommerce website that balances editorial storytelling with conversion-focused UX. Customers can discover new drops, shop by category, and purchase with confidence, while the brand story and bespoke offering stay clear and accessible.

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