^{Start With Purpose, Not Preference}
Colour is not decoration. It’s a tool. It sets mood, guides attention, and shapes how people feel about your brand. Before choosing colours, define what you want people to feel. Calm, premium, energetic, clinical, playful. Then build from there.

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^{Use a Simple Colour System}
Most design looks messy because the palette is doing too much. Keep it simple: one primary colour, one supporting colour, and a small set of neutrals. Add one accent colour for highlights and calls to action. A clear system keeps everything consistent across pages.

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^{Design for Hierarchy}
Colour should help people scan. Use it to separate sections, highlight key actions, and make important information easy to find. If colour is everywhere, it stops working. Restraint makes colour more powerful.

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^{Choose Contrast That Works}
Contrast is not just aesthetic. It’s usability. Make sure text is readable, buttons stand out, and key UI elements are clear on every screen. If users have to squint, you lose attention. Good contrast builds trust.

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^{Think About Context}
A colour can feel different depending on what surrounds it. The same blue looks cleaner against white, and more premium against charcoal. Always test colours in real layouts, not in isolation.

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^{Be Careful With Trends}
Trends can date a brand quickly. If you want to use a trend, use it in campaigns, not the core system. Your foundational palette should still feel good in two years, not just this month.

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^{Use Colour to Support Your Brand}
If your brand voice is minimal and premium, your colours should feel controlled. If your brand is bold and energetic, the palette can take more space. The colour system should match the personality you’re building.

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^{Design for Dark Mode and Real Screens}
Colours behave differently on different devices. Test on mobile. Test on low brightness. If you offer dark mode, ensure your palette still feels intentional. What looks perfect on one screen can look harsh on another.

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^Conclusion:
Using colour effectively is about control. A simple system, strong contrast, and purposeful choices will make your brand clearer, your website easier to use, and your design feel more premium.

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